Those of you selling your jewelry online know what I mean when I say that it's a buyer's market. I've been perusing Etsy a lot (even though my fiance says is kills my creativity, he's right ya' know) and I've noticed a lot of shops with a lot of work in them, I'm talking 9 or 10 pages of listings. Some jewelry, and some pottery, handbags, etc...
But what I've noticed is that most of the items all seem to be exactly the same (the wrapped briolette comes to mind). Now, I'm not talking about one person doing the same thing in a variety of colors, but I'm talking about the same design spanning many different designers. I do understand the concept of creating a brand and marketing yourself along a specific vein, but I always had this idea when I opened my Etsy shop that I wanted to really do one of a kind. That someone who purchased something from me could be sure that no one anywhere would own the same thing.
And then it dawned on me as I was perusing one of those fashion mags at the grocery store. I don't know if we can do one-of-a-kind. I wonder if we've become such an I-wanna-look-like-her culture that we gravitate immediately to what is trendy and not necessarily what speaks to us as art.
And so I struggle with wanting to make things that I know will sell, or to make things that to me look like art. Art that a person can wear and be proud of wearing while saying..."Yep, it's one of a kind." So, what do I do? Do I go with quantity and pack my shop with 9 pages of the latest trends, or do I stick with creativity and only create things that I'm totally proud to put out there and say it's mine?
I have to refer to a wiser woman on this one who told me at the beginning of this endeavor that if for one moment I started bowing to trends and creating to get sales that I should stop. I agree with her completely, and I make sure that I'm telling myself that everyday.
If it's a question of quantity vs. creativity...I'm stickin' with creativity.